E-commerce
Electonic commerce (e-commerce), consists of buying and selling or products and services over electronic systems, such as the Internet. E-commerce systems such as your website can be used to market and sell to customers, and to provide after-sales support. E-commerce can also be an important part of strengthening relationships and improving the efficiency of your dealings with suppliers and other key trading partners.
Acknown Technologies has it's very own range of advanced e-commerce solutions and also offer services to build customized solutions for your business. Our range of solution includes: -
Acknown Technologies E-commerce Services |
1. Online Retail. Our online retail system, nRetail is a very powerful tool for merchants, and allows them to take full control of thier web shop and offer a professional front to thier web customers.
2. Online Property Advertising. This system is usually required by estate agents intending to reach out to mass customers on the internet and provide a catalogue for thier properties. The system has features to the likes of rightmove.co.uk and propertyfinder.com.
3. Hotel Reservation Systems. Acknown Technologies currently works with over 15 hotels in central london and provides internet based reservation systems. We can provide the system at a fixed cost or on commission basis.
4. Affiliate Networks. We have developed an affiliate networking software, which will allow you to run not just affiliate campaigns, but also to set up your own networks. |
The ease with which a customer is able to use an e-commerce site is an important part of its success. It's also an important part of your online brand image. There are three elements of the shopping process that influence how easy and enjoyable the customer finds it to shop on an e-commerce site - the shop front, shopping cart and payment software.
Even in the planning stages of an e-commerce project, it is important to understand how the website will be maintained on a day-to-day basis. There are also various marketing and security issues that need to be taken into account.
Changes in product details, product ranges, special offers, up-to-date advertisements and sales information will all need to be maintained throughout the life of the site. In addition, you should consider redesigning the site on a periodic basis in order to improve the features offered to customers and keep the site looking fresh.
Benefits of selling online
Selling online has a number of advantages over selling by conventional methods, including:
- Making savings in set-up and operational costs. You don't need to pay shop assistants, rent high-street premises, or answer a lot of pre-sales queries.
- Reducing order-processing costs - customer orders can automatically come straight into your orders database from the website.
- Reaching a global audience, thereby increasing sales opportunities.
- Competing with larger businesses by being able to open 24 hours a day, seven days a week.
- Being able to receive payment more quickly from online transactions.
- Attracting customers who would not normally have investigated your type of high-street outlet.
- Improving your offerings using the data gathered by tracking customer purchases.
- Using your online shop as a catalogue for existing customers.
Whatever form of online shop you choose, take a strategic view. If you launch a website that disappoints your customers or is overwhelmed by traffic, you risk damaging your reputation and losing sales.
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